How To Advertise To Book More Brides
Where you should advertise involves a few important factors. First, remember that you always need to take your ideal bride into consideration for everything you do in marketing or advertising. So, in last week’s article, I even gave an example of how advertising in a dog magazine can be lucrative if you know your ideal bride to a “T”.
It’s also been shown on sites like theweddingreport.com that brides frequent and book more from certain sites. For example, brides shop local sites (like city or city area) first and foremost for vendors. Brides feel like it’s easier to find what they’re actually looking for and vendors who serve the area where they’re getting married. Next, brides go to regional sites for help, and then nation-wide.
Now, even knowing where to advertise, you absolutely must know WHAT to advertise to see results in terms of brides booked. Most vendors make the mistake of trying to se11 in one or two sentences and cramming all their bells and whistles into a very small amount of advertising real estate. And, guess what? It doesn’t work. Brides won’t buy from your ad, but they will look further if you peak their interest (meaning they will go to your site to see more).
So how can you possibly stand out and get brides’ attention in such a small window of opportunity? Easy. Only promote one thing. One thing and one thing only. Your F*R*E*E juicy offer. That’s it. You’ll be seen as a giver instead of a desperate vendor seeking to get more brides. And, you’ll be able to satisfy most brides’ need for instant gratification!
This also gives you the opportunity to market to brides repeatedly following a single advertisement. Using your e-zine (or e-newsletter) to market to brides following the ad is not only lucrative, it’s the smartest move you can make! Advertising in this manner yields more actual results and sa1es conversions than putting all your m.oney in a one-shot ad. Make sense? It’s a LOT more realistic.
Now track your results to adapt, change and grow in your business as necessary. It’s amazing to me how many business owners don’t track any of their results to see if numbers-wise they’re really even getting what they’re paying dearly for. If you don’t track it, you don’t know if it’s actually working. For instance, if you know that 500 brides are visiting your website daily, and you’re only booking two brides per month, something is seriously off. But how can you possibly know unless you have a tracking system. Try google analytics … it’s f.ree to you and it can save you thousands in costly mistakes!
Your Bride Attraction Assignment:
What sites and publications are you advertising in (or do you want to advertise in) that you can change your copy to actually sell to brides today?
What will your F*R*E*E juicy offer be?
When will you setup your google analytics account or update your account, and setup a system to track your results?
I hope your answer is now! : )
© 2008-2010 Soirée! Ltd.
Want to use this article in your E-zine or website? You can as long as you include this complete statement:
Event Planning entrepreneur Natalie Bradley publishes the “Bride Attraction” weekly e-zine. Get your F*REE audio course: “5 Ways to Recession-Proof Your Wedding Business…Starting Today!l” at www.BrideAttraction.com
About Natalie Bradley
In 2003, Natalie Keene Bradley launched Soirée! Ltd., now Natalie Bradley Events, and it has become a very successful and prominent company. We have planned and designed hundreds of weddings and other social events, as well as consulted for many others. Natalie has discovered the keys to unlocking our clients’ dreams for their special occasions and have uncovered the essential tools needed to create fabulous events.
Many of our events illustrating fantastic event design and well-orchestrated weddings have been published in reputable magazines including Inside Weddings, Modern Bride Atlanta, The Knot Georgia, Lake Oconee Living, Weddings with Style, Brides.com Blog and Southern Distinction. From 2003-2007, Natalie penned the entertaining column for Southern Distinction magazinand has been the “lifestyle expert” on Georgia Living TV and Holiday Home. In addition, Natalie has been a special guest on BB Webb’s Living Life with Style TV show as well as being featured on Elizabeth Dalton’s and Barbara Dooley’s radio shows! Natalie has planned, designed and most recently chaired the very successful Girls and Guys’ Night Out Hope Haven fundraiser for the last three years, and is the President Emeritus for Athens Wedding Professionals.
We have worked with dozens and dozens of brides, grooms, hosts and families to create their dream weddings and other extraordinary events. Now, let me help you become a fabulous wedding professional too!
About the Author
Fallout 3 Skill Book Locations “Tales of a Junktown Jerky Vendor” Pt. 3