What is the difference between a marketing plan and a strategic plan?
I have an upcoming exam in school, the text book we are using is Kotler and Keller’s Marketing Management. I can’t distinguish between the two (plans), can someone help me explain the differences?
Thanks
A strategic plan is an overall strategy to grow the business. This encompasses everything from being cost effective to borrowing capital. A marketing plan is a plan to sell/advertise/merchandise a product or service the company offers.
Strategy Marketing Secrets from the pro’s