Business plan/strategy for a book?
My boss is writing a book (he is a petroleum engineer and president of a small company) and he wants me to come up with a business plan/strategy for the book and marketing the book. Can anyone provide some resources or websites with outlines for this business plan/strategy? Thank you!
Author 101: Bestselling Book Publicity: The Insider’s Guide to Promoting Your Book–and Yourself
http://search.barnesandnoble.com/booksearch/isbnInquiry.asp?z=y&EAN=9781593375249&itm=1
Hope this helps…
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